The Primero Solution
Robust, customized, enterprise software solutions are a Primero specialty. Primero developed a complete software solution for BRB – including mishandled baggage, airline and agent modules as well as back-office modules such as sales, accounting, and promotions – all from the ground up. Travel agents, in particular, loathe navigating away from their booking screen and going to a separate site to enter information, so BRB had to design their offering in a way that made the process a painless one. With the solution from Primero, one click is all that is needed for agents and agencies when purchasing a BRB protection plan. The service is then routed seamlessly through the travel agents’ GDS.
GDS systems are huge applications and typically built on legacy technology – making integrations difficult. They are also constantly changing, so BRB’s system needed to be agile enough to adapt to these changes.
With change being one of the only constants in this world – when industries experience any kind of change in the way that things have typically been executed – technology is needed to embrace this disruption. The competitive and consultative advantage that Primero provides allows its clients to differentiate themselves and enhance their offerings to their customer base. In BRB’s case, Primero has been there and guided the company through software product development and proprietary third-party integrations – over the course of several years. According to Menkin, “The Primero team has been able to handle any challenge that we have thrown their way. They are able to mold our platform in any way that we need.”