Customer Relationship Management (CRM)

 

The benefits of having a powerful and robust CRM for your business is undeniable. And, having one that integrates with your internal programs and brings together that vast amount of data for critical decision making can be a game changer for your business.

Not surprisingly, nearly all of Primero’s custom solutions provide a powerful CRM engine as a key foundational component. Why? Because most of our solutions involve a comprehensive system approach which not only includes customer information, but oftentimes, other integrated elements such as:

  • Accounting information
  • Ecommerce processing
  • Inventory management
  • Vendor management
  • Sales management
  • Product management
  • Customer services management
  • Order management

This wealth of data captured and retained by our solutions from these various sources provides a tremendously rich repository of information for data mining.

Coupled with Primero’s data visualization and analytic analysis capabilities, this data offers you the visibility to not only your customers preferences and trends, but also key operational insights on efficiency, quality, vendor performance, product cost, margins and more.

And as rich and valuable this key data is, including the information from the multiple data silos that exist within your current business, your operational insights can grow exponentially.

When you own the data and have unrestricted access to combine and mine it, your knowledge of what is working well and what needs to be improved will accelerate your ability to make critical business decisions. Call us today and let’s explore how we can provide you with intelligent data visibility and allow you to command your competitive edge.

 

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