How to Help Your Franchisees Achieve Success in the Digital Age

How to Help Your Franchisees Achieve Success in the Digital Age

 

A strong Web presence is crucial in the digital age – after all, a website is the ‘face’ of a company. In the world of franchising, websites are often the only touchpoint with customers. But franchisors face a frequent dilemma – how do they provide their franchisees with the localization they crave while still maintaining consistent brand control across their network of websites?

 

Franchising USA magazine recently tackled this issue – with insight from our director of Web products, Diane Beattie. Read here for the full story.

 

 



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Primero Named Best Custom Software Provider

Primero Named Best Custom Software Provider

 

We are often asked what sets us apart from the competition.  Our answer may surprise you … reputation.  From providing a multi-million dollar enterprise solution to working on a smaller custom project, our commitment is steadfast. We do what it takes to make things right. Accuracy, responsibility and technical expertise are frequent comments we hear from our customers.

 

In keeping with our strong reputation, we are thrilled to announce that we were recently named "Best Custom Software Provider" by Corporate America!  Their annual Software & Technology Awards shine a spotlight on the cutting-edge firms who – through their commitment, experience and willingness to push the boundaries of business-based technology – shape and enhance the American business landscape.

 

A spokesperson from Corporate America described why we were bestowed this honor: "Primero has a strong background in custom software development and services combining flexibility, scalability and reliability for small and large business entities.  As such, the firm has become a trusted technology partner to its numerous clients."

 

As part of receiving this award, Primero was featured in Corporate America’s Software & Technology magazine.  You can access the article here.

 

 



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Digitally Empower Your Franchise Network

Digitally Empower Your Franchise Network

 

Congratulations! Your company is a success. But will your current marketing software infrastructure be able to handle future marketing success? Our own Rick Diviesti recently spoke with Franchising USA magazine on the challenges facing franchises in the digital age – and how to meld the expertise and operational insights of conventional franchise businesses with the speed and agility of the web. 

 

Rick also touched upon some key questions for franchises to ask when preparing to select a Web content management platform.

 

It’s a great read – check out the article here.

 

 



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