Joining the ASTA Community

Joining the ASTA Community

 

Primero has been servicing the travel and leisure industry for more than 20 years – and it continues to be a very important market for us.  That’s why we’re pleased to announce that we are now a member of the American Society of Travel Agents (ASTA)!

 

As the world’s largest association of travel professionals, the mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. In short, their work encompasses every aspect of the travel experience.

 

Founded in 1931, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with more than 8,000 members in 140 countries.
Primero plans to attend ASTA’s Global Convention in September.  Stay tuned for more details!

 

 



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Put That Content to Work!

Put That Content to Work!

 

Wouldn’t it be nice if managing content was automatic – in real-time – and tailored to end customers? When it comes to franchisees, content is their connection with their customers. From promotions and new features to advertising and special events, creating content and keeping it fresh is hard work. But not just any content will do. It must be dynamic.

 

It’s time to put that content to work for you – and get it in front of the right customers at the right time.

 

Our own Rick Diviesti recently penned an article in Franchise Expo about this very topic. Check it out here



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Why Every Business Needs to Think Local

Why Every Business Needs to Think Local


Did you know that localization is one of the single most important factors in your franchise’s overall success? It’s true! Giving your franchisees the ability to customize their marketing efforts is crucial to their business prosperity – and yours.


While your brand may be the same nationwide – demographics, culture and specific regional needs must be taken into account by each location, so that messages resonate to customers.  You can – and should – enable your franchisees by giving them everything they need to develop a local franchise marketing strategy that works for them. Webtreepro helps you do this. 


For all of the details, check out our article in the International Franchise Association’s recent Marketing and Public Relations Toolkit.

 






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