Why Travel Company Websites Need Dynamic Content

In the travel industry, content represents currency. It’s time to put that content to work for you – and get it in front of the right customers at the right time. But static content won’t fit the bill – it must be dynamic.

Dynamic content is unique. It’s personalized. Travel offers and services are ever-changing – and travel companies need the ability to seamlessly serve up relevant travel promotions and information at the push of a button. A beautiful, well-designed site means nothing if it doesn’t engage the target audience.

Many travel companies already manage content in their back-office systems or through a data subscription service. Where Primero can help is making this process automatic and tailored to end customers. Our CMS solution, Webtreepro, integrates with corporate systems and subscription services to dynamically serve the most up-to-date travel offers to one or hundreds of travel websites.

The promotions that travel companies offer come from the travel company’s internal systems, data subscription services – or a combination of both. As a consumer browses and navigates through the thousands of potential promotions, Webtreepro dynamically serves up relevant information to the travel company’s website in real-time. This greatly increases the likelihood of the consumer finding just the right promotion for them. What’s more, Webtreepro easily integrates with other systems that may already be in place – such as a CRM, calendar systems, reservation systems and more.

Dynamically served content is not only beneficial in external-facing websites – it can also be useful in the Intranet portal world. Based on criteria set by the company, Webtreepro’s roles and permissions allow information to be seen by only certain employees that need access to that information.

Whether you’re a travel franchise, consortium, a host agency or anything in between, you need dynamically served content.

Joining the ASTA Community

Primero has been servicing the travel and leisure industry for more than 20 years – and it continues to be a very important market for us.  That’s why we’re pleased to announce that we are now a member of the American Society of Travel Agents (ASTA)!

As the world’s largest association of travel professionals, the mission of ASTA and its affiliated organizations is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. In short, their work encompasses every aspect of the travel experience.

Founded in 1931, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with more than 8,000 members in 140 countries.
Primero plans to attend ASTA’s Global Convention in September.  Stay tuned for more details!

Put That Content to Work!

Wouldn’t it be nice if managing content was automatic – in real-time – and tailored to end customers? When it comes to franchisees, content is their connection with their customers. From promotions and new features to advertising and special events, creating content and keeping it fresh is hard work. But not just any content will do. It must be dynamic.

It’s time to put that content to work for you – and get it in front of the right customers at the right time.

Our own Rick Diviesti recently penned an article in Franchise Expo about this very topic. Check it out here. 

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