Why Every Business Needs to Think Local

Why Every Business Needs to Think Local


Did you know that localization is one of the single most important factors in your franchise’s overall success? It’s true! Giving your franchisees the ability to customize their marketing efforts is crucial to their business prosperity – and yours.


While your brand may be the same nationwide – demographics, culture and specific regional needs must be taken into account by each location, so that messages resonate to customers.  You can – and should – enable your franchisees by giving them everything they need to develop a local franchise marketing strategy that works for them. Webtreepro helps you do this. 


For all of the details, check out our article in the International Franchise Association’s recent Marketing and Public Relations Toolkit.

 






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We’re IFA’s Featured Blogger of the Month

We're IFA's Featured Blogger of the Month


Our Rick Diviesti is May’s Blogger of the Month over at FranSocial – the International Franchise Association’s online gathering place where members connect. What’s he sharing with franchisors? It’s all about dynamic content. Dynamic content is content that is unique and personalized to your franchisees’ specific customers. When promotions, new features, advertising, upcoming events, and so on constantly change to reflect the target markets – everyone wins.


Not an IFA member? No problem – just click on this link to get tips from Rick on how Webtreepro can help make your content work for you.
 




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Beyond Software: Essentials to Digital Marketing Success

Beyond Software: Essentials to Digital Marketing Success

 

So, you’re ready to join the ranks of the digitally empowered. You’ve done your due diligence, researching all of the speeds, feeds and features of the plethora of digital marketing platforms available. You feel as if you have the answer. Hold on a second! Before you sign on the dotted line, do you really know what you’re getting?

 
Primero COO Melissa Saner states that the keys to marketing success in today’s digital world lie beyond the technical – and reside in the synergies created between parties. So, just what are some of the less obvious things to look for when sizing up a marketing platform? Check out this article in Franchising USA to find out.

 




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